Discovery Toys' Measure Up!® Cups are hands-down one of the most versatile educational toys, helping children learn while they play. These colorful, sturdy cups offer endless possibilities for creative exploration. My own kids have used them in every way imaginable—stacking them in the tub, stamping them into Play-Doh and even using them to building sandcastles with Discovery Toys’ Tactile Sand. They've pretended they were cooking in their play kitchen, and learned analog time by using them to "clock" out the hours. Beyond playtime fun, these cups sparked early math skills as they sorted, patterned, and even practiced simple addition and subtraction. The Measure Up!® Cups made learning a natural part of our playtime, and I know they’ll do the same for your family!